A name, logo and/or initials can be a very valuable asset for a reputable company. When you see "Volvo" or "Xerox" (or hopefully, ETC), you know immediately what they do and have an automatic expectation of quality and stability. From time-to-time, firms change their names. The reasons for these changes can be disingenuous (an attempt to erase the stigma of a bad reputation), while other changes are positive. It is important to understand the reason behind the name change.

The standard pre-qualification statement from the American Institute of Architects (AIA) requires contractors to disclose information regarding prior company names; however, the information required is minimal. The statement should require disclosure of information regarding all prior business involvements of all owners and principals.

When dealing with owners or principals in businesses that repeatedly reorganize, change names or file bankruptcy, some concern about long-term stability would be merited. One could be left with a contract or warranty that has no value. It would be unfair to automatically exclude a contractor with such a past; however, you need to get all the information you can to make an informed decision regarding risk, as well as technical qualifications.

Sometimes companies change names simply to help improve their image or marketing position. Where the new firm takes an all previous contracts, warranties, responsibilities, etc. you should not be affected by the change. However, if the new firm attempts to shed responsibility for the old firm's commitments, it could be a ply by the owners to absolve themselves of potential liabilities.
Mergers and acquisitions are another matter. In most cases there are no deceptive or dishonest motives behind these types of reorganizations. Nevertheless, they can result in altered business practices that are undesirable or unsuited to your needs. Radical changes might be made regarding how business is conducted, key personnel or subcontractors, invoicing and collection procedures, how warranty claims are handled, insurance coverage or many other items.

The term "roll-up" describes an arrangement wherein several firms combine to form a much larger company, often one that serves a number of different market areas. This can be very similar to a merger or acquisition. Depending upon how it's structured, the part participating companies may retain substantial autonomy and business practices would not be appreciably affected. Some business owners use the roll-up procedure as an "exit strategy" that allows them to essentially sell their business interests. Unfortunately, you may not be able to determine an owner's true intent and, of course, as time goes on, things can change.

Mergers, roll-ups and their like can benefit you as their clients, as well as the participants. The larger organizations may enjoy a more favored status with insurance and bond providers and offer higher coverage or lower rates. On large projects, a bond rate reduction of a percentage point or two can translate to a considerable savings. However, as in all matters technical, lowest cost should not be the only factor.

Prior to signing any contract, you should try to find out everything about the firm involved.