You’re Invited To the Social Gathering

According to the latest addition of Engineered Wood, the building industry is getting quite SOCIAL!

  • There are more then 555 million Twitter users, with 8% of U.S. adults using the service daily
  • More the 175 million professionals use Linkedin worldwide, and more then 2 million companies have Linkedin pages
  • There are more than 1 billion active Facebook users
  • 90% of construction professionals surveyed by the Construction Marketing Association use social media in their construction marketing programs ( 88% use Linkedin, 81% use Facebook, 71% use Twitter, 56% use YouTube, 24% use Google+ and 18% use Pinterest)
  • 50% of builders, remodelers and architects reported using social media
  • 46% of the construction industry found Linkedin to be the most effective social media in achieving results, followed by Twitter 29% and Facebook (26%).
  • 69% of those in the construction industry claim they have seen increased awareness of their company as a result of social media marketing.
  • 65% have increased their website traffic.
  • 44% improved their search ranking.
  • 40% have generated sales leads.